Excellent point Jules. From the very beginning The Grommet has had very high trust with its customers (and makers). In my view this is at the heart of Grommet’s differentiation.

Interestingly, the same rationale was at the heart of Elon Musk’s message to investors (and everyone else) this week when he announced a delay in Tesla’s much anticipated Model X new car. Musk: “We prefer to forgo revenue, rather than bring a product to market that does not delight customers. Doing so negatively affects the short term, but positively affects the long term. There are many other companies that do not follow this philosophy that may be a more attractive home for investor capital. Tesla is not going to change.”

That is how to build trust and what great companies do.