In a world where homogenization is spreading apace, it was fun for me last week  to experience a visceral, totally American, reaction to this Italian product.   The scene was poolside, in Tuscany.  Every time one of my sons brandished this bottle I thought, “What is he doing with that French’s mustard?”  I KNEW this was Italian sunscreen, but the colors, general type layout, and bottle design shouted “bring out the Ball Park franks” every time I saw it.  I guess French’s did a good job, huh?