As an investor, founder, CEO and business book author, I write about startups, design, how to build a good business, and I like to muse about culture in any form.

Would you spray this on your body?


In a world where homogenization is spreading apace, it was fun for me last week  to experience a visceral, totally American, reaction to this Italian product.   The scene was poolside, in Tuscany.  Every time one of my sons brandished this bottle I thought, “What is he doing with that French’s mustard?”  I KNEW this was Italian sunscreen, but the colors, general type layout, and bottle design shouted “bring out the Ball Park franks” every time I saw it.  I guess French’s did a good job, huh?

2 Responses to “Would you spray this on your body?”

  1. Courtney Velasquez

    My mouth started watering when I saw the yellow bottle!


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