Why so powerful? Because people are overloaded. They ache for experiences that are intuitive and instantly engage and delight them.
Why is it hiding in plain sight? Look at the success of the Flip Camera, Gilt Groupe, iPod, Twitter, Tumblr. Those products and sites boil an activity or a commerce experience down to its simplest essence.
We hope Daily Grommet will join this list of products and experiences that deliver simplicity. Or, as what Jeremy Greenfield called us…the “anti-Amazon.” It’s something my pal Rudy Rouhana explained to me, “The place to be is either where eBay or Amazon are…offer everything. Or where you are…offer one thing. The middle is death.”
Why is it so hard to achieve? Because to get there, you have to know where you are going. You have to know what you really want and, more importantly, what will matter to your customer. That takes a lot of vision, and and an equal measure of discipline.
But when it is achieved, simplicity is as obvious and refreshing, as it was difficult to attain.