The Grommet was named the 2016 “Disruptive Genius Company” at the largest digital and interactive awards gala in the country this week! Woah. Way back in 2010 the New York Times quoted me saying “that the lack of direct competition makes us either genius or crazy.” Maybe we are finally getting to the flip side?
The award was given by MITX–a revered non-profit trade association. MITX is near and dear to my heart because they were singularly very early to notice Grommet–and they gave us an unexpected “Most Innovative Business Model” award way back in 2011. I suspect their special insight has to do with their focus on digital media, marketing and the technology industry–they “get” us. Some outside observers overly simplify Grommet to an e-commerce site. I wish the business were that simple–but we deliberately built sustainability and defense into our model, in creating a powerful media machine and community that could, together, move markets.
Anyway, genius, crazy, or both, thank you MITX. You already made our year.