That’s the title of a great short piece in the Atlantic, by the senior editor of the Atlantic, Alexis Madrigal. Although we live that reality every day at Grommet, it was nice to see a guy thoughtfully decoding this topic. His piece cites research from Intel on the dominant influence of women on the adoption of new technologies, with good data and examples. Madrigal also illustrates instances where companies are behind the times in responding to this reality. (Even Apple!)
Given my own demographic, I especially liked the concluding paragraph, which is a quote from the Intel researcher, Genevieve Bell:
So it turns out if you want to find out what the future looks like, you should be asking women. And just before you think that means you should be asking 18-year-old women, it actually turns out the majority of technology users are women in their 40s, 50s and 60s. So if you wanted to know what the future looks like, those turn out to be the heaviest users of the most successful and most popular technologies on the planet as we speak.