Everyone on the Daily Grommet team lives on an austerity budget. It’s just been the reality of doing a startup at the exact same time the economy collapsed. There are no frills or indulgences. Except one. Our business cards.
I was recently interviewed by Jill Gambon, of Mass High Tech, about how startups save money on furniture and fixtures. I found myself raising the topic of our relatively expensive business cards. I explained that because 5-10% of our Grommets are about preserving craft, it would be disingenuous of us to have a cheap VistaPrint business card. We have to support what we believe in. And if that means I have to shack up with other startup founders while travelling, to save the business cards, I am all for it.
But I still felt somewhat indulgent about it. Our card is made of thick chipboard that has a custom letterpress printed pattern on the back. It is wrapped with a separate matte-finish white adhesive label. We have to hand assemble each one. I always feel a little crazy when I welcome a new employee with this little manual task.
So…imagine my delight to find out from our designers at Alphabet Arm (via Twitter, natch) that this “crazy” card is being featured in a new book: The Best of Business Card Design (9). Design awards do not equal business success, but I still take this little piece of ego-stroking recognition on board. You have to celebrate every victory in a startup.
P.S. Just found out the card was included in another book celebrating top business card designs. Thanks Alphabet Arm.